Roberto Santiago: Promoting Culture and Economy through Innovative Investments

The shopping sector is among the sectors that command a huge percentage of Brazil’s economy. Even with a decrease in revenue across sectors in the country, data filed with the Brazilian Association of Shopping Centers indicate a significant growth in the shopping sector for the years 2016 and 2017. Some economic analysts argue that the creativity and innovation that shopping malls have put in place over the years could be the reason why the sector continues to outshine others even in times of economic crisis. While that is debatable, there is no question that some investors such as Roberto Santiago of Manaira Shopping Mall have put in a lot of effort in ensuring that the shopping sector moves to higher levels.


Roberto Santiago has a rich history in both the real estate and shopping industries. After an impressive performance as a real estate developer, the 59 years old veteran and serial investor decided to venture into new grounds. The shopping sector is where he landed in the late 80s. He purchased a vast piece of land in Joao Pessoa, Paraiba and started building Manaira Shopping Mall. After several years of construction, the mall opened its doors in 1989 to the excitement of residents of the region and beyond. The mall is the largest in Paraiba regarding leisure facilities, sales, and leasable area. With a touch of innovation from Roberto Santiago, Manaira has also become a tourist center with visitors choosing it as their leisure destination of choice.


Promoting the Economy and Local Culture


Regarding contributing to the Brazilian economy, Manaira shopping has employed thousands of people especially the youths. It also harbors a restaurant and several food courts that mostly serve local delicacies. By so doing, the mall has popularized Brazilian products as well as creating a market for the nation’s farm produce. This, together with the unique treat both international and local tourists get at the mall, has positively impacted on Paraiba’s economy. The Domus Hall in the mall, on the other hand, has been promoting Brazilian culture in a big way. The hall plays host to a handful of cultural events including concerts, festivals, and exhibitions. To spice up things, Roberto Santiago has invested in modern state-of-the-art technology that includes HD and 3D movie screens.


Roberto’s Early Life


Even though Roberto Santiago’s life is underlined by his success in investment and business in general, he has a history in other sectors as well. After earning his BA from the University Center of Joao Pessoa, Roberto embarked on writing blogs and books on Brazil’s history. He cleverly used his talent to earn a living for himself while at the same time satisfying his passion. He then joined the film industry where he worked for several years as a producer. As an entrepreneur, he has established two popular mall- Manaira Shopping and Mangabeira Shopping Mall.